• Bachelor of Arts or Bachelor of Science (B.A., B.S.)

The aim of the communication studies major program is for students to become adaptable and resourceful communicators across a wide variety of contexts (e.g., interpersonal, global, organizational, mass mediated), and to understand communication not only as a practice, but also as a reflective inquiry into that practice.

Program Offerings at Grand Valley

The program stresses fundamental capacities for expression and comprehension, including learning how to analyze difficult texts, articulate nuanced questions, assess visual and other nonverbal appeals, cultivate aesthetic and ethical sensibilities, design clear and informative messages, build engaging persuasive appeals, and develop critical sensitivities to the persuasive appeals of others. Students choose from either a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.) degree. Visit for details.


The curriculum includes coursework covering a wide variety of communication topics, as well as selected study from the seven other major programs within the School of Communications.

Career Options

Places where graduates find professional opportunities include (but are not limited to):

  • Business organizations
  • Creative and performing arts
  • Health and human services
  • Image-related agencies
  • Media industries
  • Personnel and human resources
  • Philanthropic organizations

Why Study Broadcasting at Grand Valley?

  • Tenured and tenure-track faculty in the communication studies major are engaged teachers and active scholars with various and complementary areas of expertise.
  • Communication studies majors have many opportunities to learn outside the classroom. The GVSU student-run newspaper offers writers and visual communicators a place to practice their talents and internships and employment opportunities are available at public and private television and radio stations, as well as across campus.
  • Film and video production projects, as well as theatre productions with open auditions give chances for students to expand upon their talents and skills as communicators.
  • Graduates of the program practice both expression and comprehension and are prepared to work in situations requiring clear explanations, effective persuasive appeals, accurate interpretations of messages, and aesthetic and ethical sensibilities.

For More Information

School of Communications
(616) 331-3668
Admissions Office

You know you are getting an excellent education when you can learn more than anyone else and have a fun time doing it. If something does not make sense, it is your job to make sense of it.


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